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ask your financial advisor

The financial industry is filled with jargon that can leave the consumer feeling overwhelmed and sometimes even misled. It is essential to equip yourself with prudent questions to ask your financial advisor to ensure that you understand the advisory relationship you are about to enter. While the context is towards hiring a financial advisor, these questions apply to existing financial advisory relationships.

Ask Your Financial Advisor

Compensation has the potential to impact the basis of the advice you receive; as such, it is one of the most critical components of a financial advisory relationship, transparency, and clear understanding is of the utmost importance. As the saying goes, ‘follow the money trail.’ For example, has a Chevy dealer ever recommend you buy a Ford? Knowledge is power, understanding the inherent conflicts-of-interest allows you, as the consumer, to make well-informed decisions.

There are three main types of advisor compensation: fee-only, commission-only and fee-based. Fee-only advisors receive their revenue directly from their client strictly as a fee-for-service. Fee-only advisors do not participate in revenue sharing, backdoor compensation, commissions, 12b-1 fees, etc. Commission-only financial advisors receive commissions on the sale of a product, such as a life insurance agent. A fee-based advisor often charges an advisory fee in addition to collecting commissions, revenue sharing, 12b-1 fees, etc.

Ask potential advisors – or your existing advisor – how they are compensated. Advisory fees and commissions are easily outlined, but are they receiving revenue sharing from mutual fund companies? Do specific financial products pay a higher commission than another? Reflect on the answers, are the recommendations in your best interest, or the financial interest of the advisor? If they are not willing to put all their fees in writing, and they are unwilling to disclose their potential conflicts-of-interest in writing, what are they hiding?

Albeit delayed, the Department of Labor Fiduciary Ruling has brought a focus to advisory ethics and standard of care; however, many advisors fail to mention that the Department of Labor ruling would only apply to retirement accounts such as 401(k)s and IRAs. The ruling does not apply to non-qualified account – or after-tax accounts – such as an individual or joint brokerage account.

A fiduciary is required to place a client’s interest first; whereas, the alternative standard of care is a suitability clause, where the recommendation cannot overtly harm the client. It is important to clearly delineate when the advisor is a fiduciary or acting under suitability standards. Few advisors act as a fiduciary in all aspects of your financial life. Again, ask your financial advisor to provide written confirmation of their regulatory standard of care, are they a fiduciary in all aspects of your financial life?

Both, the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA), provide investors with tools for checking past disciplinary actions of advisors. Before meeting with a potential advisor, search the SEC’s IAPD and FINRA’s Broker Check, to see if any violations or disciplinary actions occurred in the past. These tools are available on their respective websites.

As with any relationship, setting expectations is paramount to the success or failure. Determining how many clients the advisor services will help you understand the level of client service. Typically, an advisor with 1,000 clients will have less frequent communication than an advisor with 200 clients. Ask about communication and meeting frequency to see if that fits your desires.

It’s not merely the frequency of meetings, ask who all will be involved in your account. Ask your financial advisor who is making the investment decisions, the advisor, an investment committee or are decisions outsourced to a Separately Managed Account/Manager? Are there multiple parties involved in your account, such as a Certified Financial Planner, Chartered Financial Analyst and Accredited Investment Fiduciary?

Hiring a financial advisor can be a challenging proposition, but it doesn’t have to be. Using these questions will help you decant the information into digestible information. If interviewing multiple advisors, make sure to asked them the same questions and compared the results. Should the answers seem too good to be true, they probably are, but if the answers skirt your question or are overly complicated, trust your gut. It is entirely acceptable to go home and reflect on your conversation, do not fall victim to high-pressure sales.


By: Bryson J. Roof, CFP®
CERTIFIED FINANCIAL PLANNER™ Practitioner for Roof Advisory Group

Originally published in Hanover Evening Sun 01/07/2018


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